Business tourism combined with leisure is a growing trend where entrepreneurs and executives extend business trips to enjoy moments of rest, culture, and entertainment.
O CIN promotes and organizes – in partnership with renowned and specialized institutions and agencies – the participation of professionals in national and international events – Brazil & Italy – with the aim of learning about new markets, expanding their businesses, as well as exploring food and wine and visiting local tourist attractions.
“ESPORTARE LA DOLCE VITA 2025” – A global event led by the ITA – Italian Trade Agency and Confindustria Italia to promote the concept of 'Bello e Ben Fatto' (Beautiful and Well-Made).
The project took place in São Paulo under the auspices of SPFW (São Paulo Fashion Week), at Shopping Iguatemi.
The focus of the Italian business mission was on showcasing the potential of high-end products (fashion, design, jewelry, footwear, and furniture).
Business panels | Fashion shows | Exhibitions.
CIN collaborated in organizing meetings between Italian businesspeople and authorities and businesspeople from São Paulo, and a cocktail reception for everyone.